the 5 instagram accounts you need to follow!

Instagram is still a relative newbie to the world of social media, but it seems that fashion has fallen in love with it to the point of no return. I am a total insta-addict myself; from OOTDs to #foodporn, it's become a little digital diary filled with quick snapshots of my daily life for my friends and readers to see. Some bloggers use it as a professional extension of their blogs, others post excessively (not a bad thing though!) about their personal lives which aren't featured on their blogs, but I like to think I land somewhere in between those extremes. Anyway, I've rounded up 5 of my all-time favorite Instagram accounts for you guys to drool over, have fun!

Name: Chelsea Lane (@truelane)
Number of followers: 4734
Bio: "Minneapolis! zippedblog.com"
What you'll find: Simple pictures of Chelsea's enviable, stylish daily life, edited with filters reminiscent of old film photographs. She's also put her own spin on the classic "ootd" picture; she shoots her own outfits by simply pointing her phone downwards so we get a closer view of her outfit details (and, more often than not, a peek at her daily caffeine dose too!). Expect lots of soft, bright shots of interiors, various street views and lots and lots of coffee.
 

Name: Zoe Suen (@zosuen)
Number of followers: 20,250
Bio: "Blogger and incessant cat-video watcher from hong kong - Vine: zosuen - fashiononymous.net"
What you'll find: A glorious mixed-bag of pictures; both sartorial and adolescent, perfectly showcasing Zoe's double life as a fashion blogger and high school student. Her pictures are frequently edited with grainy film effects and occasionally even colorful doodles! Expect frequent snapshots of her photogenic granola breakfasts, adorable selfies and previews of her upcoming posts!

Name: Maria S. (@avenuemaria)
Number of followers: 591
Bio: "Vintage lover, sweet 16, Brisbane www.avenuemaria.blogspot.com"
What you'll find: The most delicately feminine selection of pictures encompassing Maria's life as a student, blogger and full-time florals enthusiast, not to mention a perfect reflection of her equally girly blogging style! Whether it be her morning tea and the latest copy of Frankie magazine, a lacy dress laid out on her flowery bedspread or a gorgeous bouquet of flowers, everything Maria posts is swathed with a vintage, sugary-sweet haze and is beautifully photographed, too!

Name: Sandra Juto (@sandrajuto)
Number of Followers: 52,338
Bio: "in berlin most of the time - welcome! sandrajuto.bigcartel.com"
What you'll find: No exaggerations here; this account might take over your life. Seeing snippets of life as a designer in Berlin never fails to brighten my day. Even the most mediocre aspects of daily routine are cleverly captured; Sandra certainly has a way of harnessing the artistic potential in everything, be it frothy cappuccinos or sunny mornings. To top off all her photographic perfection, Sandra doesn't post too often or too rarely, she strikes the perfect insta-balance! As if you needed another reason to love her account. 

Name: W O L F C U B (@wolfcubwolfcub)  
Number of followers: 23,731
Bio: "by brydie mack ∞ wolfcub@live.com.au - wolfcubchronicles.blogspot.com"
What you'll find: If there is an Instagram account that I can scroll through and mistake for my Tumblr dashboard (seriously, I've subconsciously tried to locate the "reblog" button on more than one occasion), it's this one. Boasting a clean, modern and very fashionable aesthetic, expect to see the harmonious marriage of nature and modernity in the form of flawless models donning sleek white pieces in the sun, sea, sand and surf. Other regular images include Polyvore outfit sets, grungy metallic details, chandeliers, glass jars, dramatic dresses and the occasional nude picture (girls only, please!). Worth a follow if you enjoy minimalist fashion inspiration in bite-sized doses!

+ Check out my interview with SeenHeardKnown Magazine here!
+ Congratulations to Lay Choo for winning my Juicy Couture giveaway, and thanks to everyone who entered!

 

#DFWSG2013

 

Some of you may have seen this on my Instagram already, but I'm so excited to share with you guys our very own homegrown fashion event --  Digital Fashion Week Singapore! I've been named their Official Fashion Correspondent for this year's event, which promises to be absolutely HUGE. I can't disclose the crazy lineup of designers and international fashion personalities yet, but holy moly - it's going to be amazing. Whether you're curled up in bed in California or are taking a day off in Tokyo, the beauty of Digital Fashion Week is that everyone, regardless of who you are or where you are, can enjoy front-row access and go behind-the-scenes of a fully functioning fashion week! 

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I worked with the DFW team last year and had the privilege to not only attend a few of the shows in person at the Ritz Carlton Hotel (blogpost here), but to be a part of the regional fashion blogger panel who hosted Google+ hangouts with the stars of last year's event to get an insight into their lives and their contributions to the fashion industry. Over the next couple weeks before my summer officially starts, I'll be visiting the studios and showrooms of the participating Singapore designers on behalf of DFW and giving you guys a sneak-peek of what's coming your way through DFW's social media platforms, which are all linked below. I will also be asking them a few questions to get their insight on Singapore's fashion industry as well as their inspiration and design process. Make sure you stay tuned for all the excitement; from giveaways/competitions to designer interviews, it's a whole lot of fun that you definitely can't miss! (Psst... they will be running a giveaway for these polaroids very soon! There can only be 20 lucky winners!)

Follow DFW on their Website, YouTube, Facebook, Twitter, Tumblr, Instagram and Google+!

juicy couture: the modern pin-up girl!

 I had such a great time at my first event with Juicy Couture a few weeks back! With yummy pink prosecco, live models, an awesome photobooth and two excellent hosts, previewing a collection has never been this fun. Juicy Couture's latest collection, entitled "The Modern Pin-Up," is exactly what its name describes. It's a fun, sexy and contemporary take on the classic 1950's Pin-Up girl, and in the world of Juicy Couture, that entails lots of color, preppy layering and plenty of gorgeous prints. What I love about Juicy Couture is the youthfulness and playfulness that resonates through every bag, dress or pair of shoes they design. Being sexy and sophisticated is fine, but when there's an element of beachy-cool freedom to your outfit, the result is something all women crave to exude: effortlessness. 

 One piece - three ways!

One of the highlights of the evening was a mini catwalk presentation where the hosts showed us three equally gorgeous ways to style pieces from Juicy Couture's latest collection. I love this sequined dress; it's not excessively glitzy or cheap-looking and only when you take a step closer do you see the subtle sequin overlay. While the updated Juicy tracksuit top is cute, I prefer this dress with a simple navy cardigan and a dreamy tropical clutch.

 I absolutely adored this cute little romper - it's not every day you see such a great balance of tropical playfulness and classy-chic, and I'm 100% sure that that's all down to the genius color scheme adorning the print. My favorite look definitely was the denim jacket and black clutch look - I'd love to be caught sporting that on a resort vacation! Juicy Couture's newest collection also includes nautical-inspired accessories which have a really expensive quality to them, despite sporting the excessive decadence synonymous with the brand. The chunky gold chain necklace (also pictured in the denim jacket look) is a wonderful addition to a mix-and-matched look.

 

 I've honestly never thought hot-pink and red could ever go well together, but this neatly pleated shift dress definitely proved me wrong. I love the matchy-matchy striped belt which adds lovely shape to the dress, and that sparklingly clean white clutch is a perfectly preppy way to finish off the look. On the other hand, while I love the green bag and mesh cardigan to bits, I probably wouldn't decide to pair them with this dress. My favorite is the last look - from the glammed-up tote to the big floppy hat, this look is a wonderful marriage of different styles, textures and color. Recurring stripes equals nautical appeal; and you can never go wrong with that.

Camilla, Emma & I with our Goodie bags | Emma & I enjoying some Prosecco | Host/Blogger Yvette and I

 Since this event clashed with my annual last-day-of-school sleepover with my two best friends, I decided to drag them along for some Juicy Couture fun! Here are some pictures of us from the event and from the sleepover - check out our matching shirts! I was wearing a gorgeous dress sponsored by Kristine's Collection, check out their Facebook and Website.